Early into her MBA, Amy received an unsolicited call from a family friend offering a partnership opportunity and eventually an ownership position in a mechanic shop.
“I had never done that kind of work before and had to learn everything, from building customer relationships and managing staff to completing basic tasks on the vehicles,” she says.
“I soon learned everything about cars from oil changes to engine replacement. I became genuinely interested in people who came to the shop and developed a good relationship with them. By being honest and going out of my way to offer good service, I received the trust and loyalty of my customers. I never had to sell because customers naturally returned to us following their positive dealings with us. Soon, our database of 400 customers grew to 4000.”